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HostPapa Blog / Marketing (Page 4)
How to Change Your Domain Name Without Losing All Your Traffic
8 May

How to Change Your Domain Name Without Losing Traffic
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As a small business owner, you may need to change your domain name for any variety of reasons. You may change your business name and, as a result, need to update your website, or you may be rebranding a product or service. Either way, there is a right and a wrong way to change your domain name. Unknowingly, some business owners just purchase a new domain and build a new website. Unfortunately, this can have a disastrous consequence on the traffic and sales to your site as well as damage customer...

8 Important SEO Basics You Shouldn’t Ignore
29 Apr

Video: 8 SEO Tips You Shouldn’t Ignore
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For people who are just starting out, SEO can be a complex and occasionally strange field, but it doesn't have to be too complicated. We're making it way easier with this video that will cover 8 SEO steps you should go through if you want to improve your ranking. Looking for more details? Check out our full blog-post here. https://youtu.be/Um0m_B98V1M ...

Check our landing page tips for your marketing strategy
27 Apr

How to Create Landing Pages that Convert
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Landing pages are critical to the success of an online marketing campaign. Whether you are driving traffic via search engines (people get to you by searching for relevant business keywords) or through social platforms like Facebook, the landing page is your main conversion point. Landing Pages can also be considered the foundation of your relationship with your potential customers and the first place where you can determine them to take action, so you’ll need to give it your best. What Is a Landing Page and Why Is It so Critical? If you...

Get more customers with google my business
8 Apr

Infographic: Attract New Customers with Google My Business
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Do you have a local business and are looking for more online visibility? If you haven’t done it yet, now is the time to claim and verify your Google My Business (GMB) listing. This way people will find you easier when searching for nearby locations/services. Plus, it’s free, so you’ll just need to put a bit of work into it. And we’ve made it even easier! The infographic below includes the first steps on getting your GMB listing in tip-top shape. For an in-depth GMB guide, check out our...

A Beginner’s Guide to Growing Your Business with Lead Magnets
3 Apr

A Beginner’s Guide to Growing Your Business with Lead Magnets
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Every customer is, in the beginning, a potential customer, otherwise known as a lead. It stands to reason that getting more leads will result in new customers, but how can a small business attract leads? That's one of the primary goals of online marketing. Collecting the email addresses of potential customers is the first step in many proven-effective strategies, and a common approach involves a marketing tool known as a "lead magnet." In this article, we'll cover what lead magnets are and how they can help your business, go through a couple...

Check these SEO basics you shouldn't ignore
1 Apr

Infographic: 8 Important SEO Basics You Shouldn’t Ignore
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There's a lot that can be said about Search Engine Optimization (SEO) and it's not all that easy to know where to start from. The good news is that you don't have to be an expert to increase your website's appearance in web visitors' search results. Check out the infographic below and find out how you can start leveraging the power of SEO. Grow your business today with these 8 tips! Click here to view the detailed blog post. Click on the infographic to view the full image....