The Basics of Paid Search Advertising
If you are struggling to generate leads or to drive sales for your business, you should consider doing pay-per-click (PPC) or paid search advertising. A survey by PPCHero states that 79% of brands say that PPC is a huge lead driver for their business. It’s no wonder then, that the same survey suggests that 96% of marketers spend their money on paid search advertising. The average American business earns $2 for every $1 they spend on Google AdWords, so it’s no surprise that paid search advertising, particularly on AdWords, is such...
Getting Free Traffic to Your Website
Generating website traffic at no cost is not only possible, it’s also sustainable, scalable, and therefore, sensible. There are numerous ways, strategies, and tactics to generate a healthy flow of regular traffic to your website, if you plant the right seeds online which eventually will grow into traffic sources. In this article, we will cover some of the most effective ways to generate website traffic for free. Participate In Social Discussion Forums Just like going to offline events to meet new people and build a network, it’s important to be...
Three Rules for Creating CTAs That Convert
Why do you build a website, write an email, or create a marketing campaign of any kind, really? It’s because you want to accomplish a certain goal. That goal can be anything. Maybe, you want to get an audience that’ll read your content or watch your videos. Maybe, you want customers that will buy your products or services. Or something else entirely. The point is this: When you create a website, or write an email, or do any kind of online marketing activity, you want people to respond to it in a specific...
7 SEO Tips To Manage Your Website Ranking on Your Own
This is a guest post by Alisha Shibli. Alisha is a Content Marketing Specialist at Radix, the registry behind some of the most successful new domain extensions, including .STORE and .TECH. You can connect with her on LinkedIn. Imagine this. You’re an online business and you’re setting up your website. You’re getting some traffic and some conversions, but the numbers aren’t even close to your goals. If no one finds your website, how will they know what you have to offer? Therefore, search engine optimization and getting organic traffic has been such an...
Infographic: Mobile Optimization and Why You Need It
In 2018, half of global internet traffic was mobile. If this alone isn't a reason enough for you to understand how important it is to have your website optimized for mobile, then perhaps knowing that Google will demote your website in search results for not being optimized, is something that will help get you there. Nowadays, mobile optimization is no longer something that would be nice to do some day. It's an absolute necessity if you are even remotely serious about your online endeavors. Simply put: you really don't have a...
WordPress: 5 Things to Do After You Post
So you just published an article on your WordPress blog and believe your work is done - you couldn’t be further from the truth. In fact, your work has just begun: there are 346 million blog readers waiting to hear from you. Here are 5 things you can do to improve your WordPress articles’ reach: Email your subscribers Your readers aren’t always checking your blog for new content, so you’ll have to let them know when new articles are posted. This is when an email blast comes in handy. Spread the word, but...