How to Create Landing Pages that Convert
Landing pages are critical to the success of an online marketing campaign. Whether you are driving traffic via search engines (people get to you by searching for relevant business keywords) or through social platforms like Facebook, the landing page is your main conversion point. Landing Pages can also be considered the foundation of your relationship with your potential customers and the first place where you can determine them to take action, so you’ll need to give it your best. What Is a Landing Page and Why Is It so Critical? If you...
Infographic: Attract New Customers with Google My Business
Do you have a local business and are looking for more online visibility? If you haven’t done it yet, now is the time to claim and verify your Google My Business (GMB) listing. This way people will find you easier when searching for nearby locations/services. Plus, it’s free, so you’ll just need to put a bit of work into it. And we’ve made it even easier! The infographic below includes the first steps on getting your GMB listing in tip-top shape. For an in-depth GMB guide, check out our...
A Beginner’s Guide to Growing Your Business with Lead Magnets
Every customer is, in the beginning, a potential customer, otherwise known as a lead. It stands to reason that getting more leads will result in new customers, but how can a small business attract leads? That's one of the primary goals of online marketing. Collecting the email addresses of potential customers is the first step in many proven-effective strategies, and a common approach involves a marketing tool known as a "lead magnet." In this article, we'll cover what lead magnets are and how they can help your business, go through a couple...
Infographic: 8 Important SEO Basics You Shouldn’t Ignore
There's a lot that can be said about Search Engine Optimization (SEO) and it's not all that easy to know where to start from. The good news is that you don't have to be an expert to increase your website's appearance in web visitors' search results. Check out the infographic below and find out how you can start leveraging the power of SEO. Grow your business today with these 8 tips! Click here to view the detailed blog post. Click on the infographic to view the full image....
How To Effectively Communicate Online With Your Customers
As people are spending more and more of their time online, businesses need to think ahead and be where their customers and prospects are as well. A company that struggles to communicate and adapt to its customers’ needs risks losing them. But this does not need to be the case! By using a variety of internet-enabled communication tools and services, any company can connect with clients and potential customers in the online space. This will also help with your brand awareness, so it’s definitely the way to go! There are lots of...
Infographic: How to Grow Your Audience
Growing your website audience is something we all aim for, but it does take some work and, unfortunately, doesn't happen overnight. It takes data analysis and testing to better understand your audience's needs to get the best results. From looking into the visitors your website is currently attracting, to fine-tuning your existing content and finding new topics and keywords to attract a wider audience, we've got it all covered in this infographic. Click here to go to the detailed blog post. Click on the infographic to view...