How to Decide Between PPC and SEO
This is a guest post byZac Harris is the Director of SEO at SpyFu. He is passionate about scaling companies and testing all things SEO. From the perspective of marketers, it's not easy to choose between PPC and SEO. It's quite challenging because each option has unique benefits. PPC promises you instant results, whereas SEO gives you long-term, sustainable results. PPC and SEO each have their pros and cons. Keep reading to understand which is the best option for you. Paid Ads Pros PPC strategies, when implemented correctly, help you increase the visibility of your...
The Elements of a Great Business Email
When writing effective business emails, it’s all about great copywriting techniques. While many of us find it hard to tap into our creative side and produce a compelling text, business owners have a huge advantage: they know their subject matter inside out and can implement this easily in their email to make a big difference. With an in-depth knowledge of your product or service combined with a close connection to your audience, you can write a business email that's focused on your marketing goals and ensure that it hits the mark every...
Infographic: Get Your Website Indexed by Google
The first step to getting a good search engine results ranking on Google is getting your website indexed. Sure, Google will likely index your website by itself, but this might take some time. Until that happens, your website is practically invisible to the search engine and won't be getting any of that sweet search traffic. If you wish to jump in the game as soon as possible, there are a few simple actions you will need to take. In this infographic, we outlined each of the steps and what else...
Building Your SMB Brand Online
At first, marketing your small business (SMB) is all about creating brand awareness. If people don't know your company exists, you won't make much money. Later, attention shifts to building your brand—getting it so firmly established in the minds of your customers that they would never even consider going somewhere else for the products or services you sell. In both stages, the common denominator is a laser focus on your company's brand. Every business, whether it's a brick and mortar shop, a provider of services, an online store, or any other venture...
What Is a Sitemap and Why You Need It
You probably spend a lot of time and effort making sure all the important pages of your website are optimized for search engines. You do this to increase the chances that your website will rank high in search results. Yet, there’s a chance that not all of your website’s important pages will show up in search results, no matter how well optimized they are. The reason for that is search engines use automated discovery programs called web crawlers to “crawl” through your site and all its web pages. Once a page...
How to Get Your Website Indexed by Google
Did you know that your website will not show up on Google if it’s not indexed? That’s how important indexing is! It’s the key to getting traffic to your website and unlocking organic growth. It’s also the start of your website’s SEO journey and the beginning of an important relationship you’ll have with Google. Indexing happens when a search engine recognizes pages of your website by crawling them using an automated discovery program called a spider. It catalogs your website’s pages on Google, giving them an identity through the URLs that show...