Ten Steps to Boosting Your Website’s Conversion Rate
You already have your business website up and running, and it's generating leads, but how good is the conversion rate? If 10 prospective customers visit your site, do 3 of them convert? If so, that's pretty good, but it could always be better. If you want to turn more website visits into sales, this article will help you do it. We'll discuss all the big and little things you can do to improve your conversion rate, including how to: Streamline the buying process Focus on the value you bring Deal with prospects' objections ...
10 Ways to Improve Your Product Pages
Creating an online store is no longer the technical challenge that it used to be—almost anyone can design and build a website where customers can buy their products. If you already have a physical store, then going online to expand your market reach is the obvious next step. Having an online presence will open up markets that you otherwise wouldn’t have access to. In some cases, making your products available online means taking your brand to the international stage. That can be very exciting, as it has the potential to dramatically...
Five Easy Steps for Writing an Effective Contact Page
When customers land on your website, there's a common routine that most will follow. They’ll scan the home page, and they’ll check out the pages that describe your products and services. Then, after reading through the testimonials and FAQ’s, many customers will have seen all they need and will be prepared to do business with you. But, for some website visitors, there’s one additional step. Before they can click one of your many CTAs, they have a few questions that need to be answered. Users in that position need one thing—they need to...
How to Write an FAQ Page That Your Customers Will Love
We’ve all been there. You’re visiting a favorite brand’s website, but instead of buying (or even really shopping), you’re scouring the site for some needed information. The worst part of that experience is that the information you need is usually something pretty basic, and it should be very easy to find. Times like that are when you wish there was a simple FAQ page to give you the exact answer you’re looking for. An FAQ page is an excellent place to share information on a website. When it’s created properly, an FAQ...
Infographic: Getting Free Traffic to Your Website
Advertising is definitely a fast and efficient way to drive traffic to your website. However, there are plenty of ways to get traffic for free. When we say free, we mean it won't cost you money, but it will require time and effort. The good thing about it is that, if done properly, it's a gift that keeps on giving. The things you do to get visitors now, can keep on driving traffic to your website for many years. And it won't cost you anything. In this infographic, we cover some...
The Importance of Customer Testimonials and How to Get Them
Testimonials are one of the most important pieces of copy you can put on your website, landing page, sales letter, or any other kind of marketing communication. The reason for this is they give your audience that one final push to buy your product or service. According to an infographic by socialfresh.com, “customer testimonials have the highest effectiveness rating for content marketing at 89%.” It means that testimonials are the most effective type of content you can put on your website to get more sales. They are 89% better at increasing...