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HostPapa Blog / Marketing (Page 3)
Meta Titles & Meta Descriptions
10 Jun

Video: How to Create Effective Meta Titles and Meta Descriptions
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The first thing your visitor will see when google searching for your business niche will be the meta titles and descriptions of your pages. Check out this video for tips on how to get engaging metas as well as some recommendations regarding the message you're communicating.If you want more details, go to our full blog-post here. https://www.youtube.com/watch?v=RM5EPa4mgCk ...

Learn how to grow your audience
3 Jun

Video: How to Grow Your Audience
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When trying to grow your audience there are a couple of steps you need to take into account. Take a look at this video for an intro on audience research, content optimization, and social media and start growing your audience today! For the full blog post click here. https://youtu.be/8R2sOHcfHuA ...

A Beginner’s Guide to Growing Your Business with Lead Magnets
27 May

Infographic: Beginners’ guide to lead magnets
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Lead magnets are those "freebies" that brands provide access to after visitors submit their email address. Think of lead magnets as an essential type of assets that allow you, as a brand, to build your email lists, position yourself as an expert in your field, and, ultimately, increase your sales. Check out this infographic and grow your business with lead magnets. For the detailed guide, check out our full blog post here. Click on the infographic to view the full image. ...

Learn all about Google My Business
20 May

Video: Attract New Customers with Google My Business
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For local business owners, identifying the proper tools to get your services/products in front of your audience is mandatory. Getting your business listed on Google My Business (GMB) can help your potential clients find you easier and get all the necessary information about your offerings. Looking for a full guide? Check out our blog-post here. https://www.youtube.com/watch?v=Osu5N6Uud6Y ...

Online marketing trends
18 May

Online Marketing Trends Your Small Business Needs to Learn About
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The rise of social media and smartphone technology has provided billions of individuals a reason to get online. Most businesses now have an online presence to capitalize on. With billions of dollars being generated annually in the US alone, learning about some of the up and coming online marketing trends can help you get a head start with your online business. So let’s get to it! 1. Content Is Still King One of the oldest online marketing methods is still one of the most effective. Content marketing is still considered king among the top...

Why You Should Start an Email Newsletter
11 May

Small Business – Why You Should Start an Email Newsletter
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Owning a successful small business requires more than the ability to provide items or services currently in-demand. To stand out from the competition while establishing your business as trustworthy and professional, you must first create a functional marketing strategy.  One of the most used marketing tools available for small businesses is an email newsletter. And it’s only normal, since, for every $1 you spend on email marketing, you can expect an average return of $42 (DMA, 2019). Now that’s a high ROI! Before we start going into the reasons why you should...