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HostPapa Blog / Marketing (Page 3)
Boost your conversion rate with these tips
14 Aug

Boost Your Conversions—7 CRO Tips for Small Businesses
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The most common model used to describe the process of turning prospects into customers is the sales funnel. It defines four primary stages: awareness, interest, decision, and action. While the term conversion usually means getting someone to buy something, it occurs at each stage of the sales funnel. Using targeted outreach, you can convert the unaware into the aware, then into the interested, and so on. While your ultimate objective will always be a sale, your conversion goal depends on where the prospects are in the funnel. That's an important distinction to keep...

How to Create an Effective Content Calendar and Template
7 Aug

How to Create an Effective Content Calendar and Template
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No matter what kind of marketing you're doing, content plays a leading role. When you have multiple campaigns on the go, various active social media channels, and a lot of marketing assets in the works, it might be challenging to organize and manage them all together. Using a content calendar for your small business marketing activity will save you a lot of time and help streamline your communication.  Understand How a Content Calendar Improves Your Marketing A content calendar can be as straightforward or as complex as you want it to be....

Why You Need To Segment Your Website Visitors
5 Aug

Video: Why You Need To Segment Your Website Visitors
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Customers expect personalization at every step of their journey. Your brand needs to know them, understand how they think, and, ultimately, deliver what they want. With so much competitiveness, experiences need to be relevant and unique to the end-user at nearly every interaction. But don't worry! In this video, we will show you how you can personalize your website using segmentation. With this strategy, you’ll also find out how you can use personalization on your website to drive revenue and growth. To read more about this, check our full...

Does Blogging Still Work in 2020?
27 Jul

Does Blogging Still Work in 2020?
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Does blogging still work in 2020? Some small business owners wonder if the blog, as a marketing tool, has seen better days. The fact is that blogs are just as relevant today as they were ten years ago. In this article, after reviewing some blog basics, we'll look at why blogs are so effective in customer engagement. We'll wrap up by listing the best practices that will earn your business the most significant impact from blogging. What Is a Blog? Let's take a quick look at the basics of blogging. There are over...

Six Digital Marketing Strategies for Small Businesses
22 Jul

Video: Six Digital Marketing Strategies for Small Businesses
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To maintain the continued growth of your small business, you must know what marketing tactics you should focus on. From content creation to SEM campaigns, in this video we cover six highly effective digital marketing strategies you can use for your business. Check them out and pick the ones you want to implement, based on your business niche and goals. For more information, read the full blog post here. https://youtu.be/sb_291Fq7tg ...

A Beginner’s Guide to Growing Your Business with Lead Magnets
15 Jul

Video: Beginners’ guide to lead magnets
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Some companies gather prospects’ contact information by offering them something they’ll find valuable, like eBooks, exclusive content, freebies, discounts, and much more. These are known as lead magnets. In this video, we’ll explain how to create a quality lead magnet and how it can help you grow your business. You can also read the full blog post here. https://youtu.be/AEYkewkkbfI ...