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HostPapa Blog / Marketing (Page 3)
Why Does Your Business Need a Domain Email Address
4 Jun

Why Does Your Business Need a Domain Email Address
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When setting up an email address for your business, you'll have a lot of decisions to make. Who will provide the service? Should you use your own name in the email address, the business name, or both? If you're the only employee, is one business email address enough? There's one decision that should be easy: whether to use a domain email address or a generic one. A proper business email address should include your business’ domain name (i.e., @yourcompany.com). That's how you can project professionalism and represent your company as a legitimate and well-run business. Creating...

28 May

How to Prevent Your Email from Being Flagged as Spam
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At some point, almost every website owner will want to run an email campaign to help promote their site or business. It’s a great way to get the message out to as many people as possible, but it’s not as effective as it used to be. Why? The answer is spam filters. Spam filters have been designed to flag and remove suspicious emails that could be part of a scam or a means of delivering malware, and sometimes these filters might mistakenly see your emails as a threat. When a filter incorrectly identifies...

SEO Tactics You Should Avoid
23 May

SEO Tactics You Should Avoid
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Some people will do anything to improve their site performance, including engaging in shady SEO techniques. Such practices are called black hat SEO, and those who use them show no regard for the search engine guidelines that most of us adhere to. While some website owners readily employ these tactics, determined to game the system to get more traffic, it's possible to dabble in underhanded SEO techniques without realizing it. As you enthusiastically dive into all the tasks that will improve your website's performance, it’s easy to wander into unsafe...

13 May

Everything You Need to Know About the 404 Page
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No website works 100% perfect all the time. It is inevitable, that your visitors will end up clicking on a link that’s broken or expired. When this happens, they will get redirected to the 404 page. The 404 page does two main things: It tells the visitor that they were successful in communicating with the web server, but the web server could not find the requested page. It prompts the visitor to go back to the working part of your website. This is why your website’s 404 page is extremely...

How to Build an Email List
26 Apr

How to Build an Email List
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Building an email list is the best way to create relationships with prospects. That’s because people will only subscribe to your emails if they want to hear from you! With a return of $44 for every $1 spent, email marketing remains the king of all marketing channels. So if you’re a small business, building an email list is probably the best marketing asset you can have for generating revenue in the long term. Think of it as your database of potential customers. It gives you the ability to reach the...

How to Get Quality Backlinks to Your Website
12 Apr

How to Get Quality Backlinks to Your Website
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Publishing fresh high-quality content is still the number one way to boost your site's SEO. The second-most important factor is having a great link network. A site with a large number of links from high-authority domains will rank higher than one with fewer backlinks, or with links from less relevant sites. In this article, we'll go over exactly what backlinks are, discuss how they impact SEO, and explain some ways you can build an effective link network. Let's get the ball rolling with a brief look at what backlinks are and why they matter. What...