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HostPapa Blog / Marketing (Page 2)
Heatmaps: What They Are, How They Work & Why You Should Use Them
12 Nov

Heatmaps: What They Are and Why You Should Use Them
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Do you know exactly which parts of your website are favored by your visitors?  Wouldn’t it be great to know why your visitors click one call to action button on your website and not another? Or to know how much of your blog articles they read? That’s the power of heatmaps!  In this article, we’ll explain what a heatmap is, how they work, and why you should use them. We’ll also give you some tools you can use to create heatmaps and start making great website designs and eCommerce decisions. Let’s get started...

Why visitors leave your website
8 Nov

Why Visitors Leave Your Website
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In measuring website performance, there's a metric called bounce rate. It reflects how many visitors navigate away from the site after viewing only one page. Your site's bounce rate can be a very reliable indicator of whether your visitors' first impression is a good one or a bad one. If your bounce rate is high, you're going to need to make some changes to your site. This article will explain the most common reasons that visitors leave a website prematurely. Corresponding with each reason, we've also provided some actionable advice about how you...

5 Strategies to Convert Your eCommerce Traffic
29 Oct

5 Strategies to Convert Your eCommerce Traffic
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The average conversion rate for an e-commerce website is 1%-3%. This means that for every 100 visitors, only a few people actually make a purchase. Yet, the number of online buyers is growing every year. This means the potential to sell more products is there. Online stores just need to improve their conversion rates.  In this article, we will share five effective strategies that will help your eCommerce website do exactly that.  Let’s get started. Improve Your Product Pages The most effective way to get people to buy more products is to make your product...

Using Buyer Intent Data to Boost Your Business
15 Oct

Using Buyer Intent Data to Boost Your Business
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Whether you have an online store or you run a website that drives business to your shop or service operation, understanding buyer intent will help your business improve how it attracts and deals with prospective customers. When someone clicks on an ad, opens one of your emails, explores your website, or has any other interaction with your company online, it can be of extreme value to you. These touchpoints are like tracks that, when analyzed, can reveal almost exactly what the user is looking for. The keywords that prospects use to find...

Ways To Use Video On Your Website
8 Oct

6 Ways to Use Video on Your Website
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Did you know that by 2021, 82% of all internet traffic will be video-based? You cannot deny the popularity of video content when it comes to communicating with a virtual audience. That’s why, as a website owner, you need to be creative with how you use videos, and how you incorporate them into your digital strategy.  In this article, we’ll give you some interesting pointers on how you can make use of one of the most exciting and simplest marketing tools out there. So let’s get the ball rolling!  #1: Social Proof Through Testimonials Video...

What to Do If Your Website Was Blacklisted By Google
27 Sep

What to Do If Your Website Was Blacklisted By Google
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Has your website been blacklisted by Google? Or are you worried about what can cause this to happen?  In this article, we’ll explain the reasons why your website has been or can get blacklisted, and what steps you can take to prevent this from happening.  But first, let’s see why Google blacklists websites in the first place, and why it’s important that you know all about it.  Why Google Blacklists a Website and What It Means The most visited website in the world is Google. Every day, people ask it millions of questions. And...