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HostPapa Blog / Marketing (Page 2)
16 Jul

Making Use of Google Search Engine Results Page for Your Business
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Google's mission is "to organize the world’s information and make it universally accessible and useful."  The company has gotten very good at understanding what we're searching for and delivering information that accurately answers our queries. Plus, they present the information in increasingly helpful ways, adding Search Engine Results Page (SERP) features that improve access to the information we need. Google's SERPs are sophisticated, sorting and grouping information in the most effective way possible. If you're interested in getting your website to show up prominently in search results, it's beneficial to know about...

5 Ways You Can Reduce The Bounce Rate On Your Website
12 Jul

5 Ways To Reduce Your Website’s Bounce Rate
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If your website has a high bounce rate, it means it’s not performing well.  But what is a bounce rate?  To understand this, let’s first look at what a bounce is.  A bounce is a web session in which a user visits only one page on your site. A bounce rate, therefore, is the percentage of sessions in which your visitors viewed only a single page on your website.  What Are the Consequences of a High Bounce Rate?  A high bounce rate means people aren’t browsing your website. They’re just landing on a page and...

SEO For Beginners (The Complete Guide)
9 Jul

SEO for Beginners
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With Search Engine Optimization (SEO), you can significantly boost the amount of traffic that comes to your website. Many startups and established businesses have successfully used SEO to get more customers without spending a dime on paid advertising. For example, consider one software developer and a blogger who saw their web traffic skyrocket following effective SEO initiatives. As a beginner in the marketing world, you might not have any idea what SEO is. After reading this article, you’ll know everything necessary to get started on the right foot.  We’ll show you: What SEO...

28 Jun

Negative SEO: A Guide to Prevention and Recovery
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Negative SEO involves someone sabotaging your search engine rankings to damage your business. Perpetrators want to reduce traffic to your website and steal your sales. It doesn't happen to everyone, but it’s something that every small business owner should be aware of. You can take comfort in the fact that negative SEO techniques are fairly easy to spot, and like with so many harmful things, early detection can really help mitigate the damage. After a detailed look at what negative SEO is all about, this article will explore six of the most...

The Growth of a Company Must Be Followed by Its Website
25 Jun

Adapting Your Website to the Growth of Your Company
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This is a guest post by Nikola Banicek Nikola Banicek is an internet marketing specialist at Point Visible content marketing agency. He’s a laid-back guy with experience in PPC, copywriting, and project planning. When he’s not working, he’s either gaming, watching football, or anime.   Got a website already? That’s cool. But every single business that starts to grow needs to consider looking at the future. What worked for your website when you first started out might not work now. In other words, you and your audience have probably outgrown it. As businesses get bigger, everything...

7 Ways to Make Your Website Look More Trustworthy
14 Jun

7 Ways to Make Your Website Look More Trustworthy
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Don’t think your website’s appearance matters? Think again. According to a study by Taylor and Francis Online, it takes a person less than a second to form an opinion about your website. If they get a good impression, they’ll consider browsing it. If not, off they’ll go. The scrutiny doesn’t stop there. If a visitor stays on your website, they’ll continue to judge its overall appearance during their visit. If people feel your website’s content or layout is unattractive, 38% of them will stop browsing. That’s a lot of lost traffic. Many...