Keyword Research for SEO – An In-Depth Guide for Beginners
Researching keywords is a vital part of SEO - the keywords you choose will be your target. Keywords give direction to your SEO strategy. To understand what this means, you need to first understand what keywords are and how search engines utilize them. When you use a search engine like Google, you enter a word or group of words to search. Those are keywords. You can ask a question, type in the name of something or someone you want to know more about, or anything else. The search engine takes your keywords...
How to Generate Leads with Giveaways
According to Robert Cialdini, author of Influence: The Psychology Of Persuasion, people feel obliged to return a favor or a gift they receive from someone. He calls this the principle of reciprocity. That’s why you see Chinese restaurants offering free fortune cookies, bakeries giving out free samples, and dentists providing complimentary toothpaste. The idea of reciprocity applies to the world of internet marketing too. Giveaways play a key role in convincing people to provide their contact details, and that’s the first step in generating leads. A giveaway is something offered to website visitors...
How to Monetize Your Blog
Blogging has been popular for a long time, with social media being a relative newcomer as an effective platform for communication. The attention that social media gets these days has made some people question the value of running a blog. They feel that the likes of Twitter and Facebook will give their ideas a greater audience than a blog would. That might be true in the short term, but if you use social media only, you’ll hit a wall at some point—there’s no way to build on the awareness gained through...
Making Use of Google Search Engine Results Page for Your Business
Google's mission is "to organize the world’s information and make it universally accessible and useful." The company has gotten very good at understanding what we're searching for and delivering information that accurately answers our queries. Plus, they present the information in increasingly helpful ways, adding Search Engine Results Page (SERP) features that improve access to the information we need. Google's SERPs are sophisticated, sorting and grouping information in the most effective way possible. If you're interested in getting your website to show up prominently in search results, it's beneficial to know about...
14 Ways To Reduce Your Website’s Bounce Rate
signups? Is Google Analytics not giving you a rosy picture when cross-checking your site’s performance? If so, your website may be experiencing a high bounce rate. Bounce rate - when users bounce off your page within seconds of landing on it. You’d never imagined your brilliantly designed and beautiful-looking website could detract visitors that fast. Sadly, that may be the case. A high bounce rate is inversely proportional to a high conversion rate. So to boost your conversions, you must bring down that alarmingly high bounce rate of your website. If you have...
SEO for Beginners
With Search Engine Optimization (SEO), you can significantly boost the amount of traffic that comes to your website. Many startups and established businesses have successfully used SEO to get more customers without spending a dime on paid advertising. For example, consider one software developer and a blogger who saw their web traffic skyrocket following effective SEO initiatives. As a beginner in the marketing world, you might not have any idea what SEO is. After reading this article, you’ll know everything necessary to get started on the right foot. We’ll show you: What SEO...