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HostPapa Blog / Marketing (Page 10)
27 Aug

What do your brand colours say about your business?
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There’s a reason why brands choose the colours they do, because it really does come down to look. A lot of research goes into the psychology of colours, and sometimes there’s a distinct advantage to using one colour instead of another. In our infographic, we’ll show you how specific colours are perceived and how you can choose the best colour to suit your business. Choosing your brand colours is one of the most important decisions you’ll have when it comes to branding your business. What colours do you think will work...

Migrate your website without hurting SEO
19 Sep

How To Migrate Your Website Without Hurting Your SEO
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As your business website grows and ages, it might have to undergo the migration process eventually. Unfortunately, most companies don’t prepare for migrations properly and lose not only traffic but search ranking position as well. This graph from Moz shows an example of a business that poorly migrated their website from HTTP to HTTPS. The result was a six month recovery period to get back to the average traffic they had prior to the migration. Obviously, you want to avoid this kind of recovery time at all costs. If website migration is...

14 Aug

Make Your WordPress Site More SEO Friendly with These Top 3 Plugins
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WordPress is a popular publishing platform used by millions of people. Not just for bloggers anymore, this tool is being used by many including small and medium-sized businesses, ecommerce companies, and even large corporations to expand their online presence. Its ease of use and affordability compared to other content management systems is what makes it so popular. It also has very good SEO value especially with the right WordPress plugins that are easily available. Some of you are probably already aware of the thousands of plugins out there while some who...

21 Feb

5 Reasons to Use CloudFlare
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Fast web hosting: Let’s face it, all website owners want it - no, need it. That’s why we at HostPapa do everything we can to ensure our clients enjoy a high level of website performance, day in and day out. Which brings us to CloudFlare. CloudFlare has taken the website hosting world by storm – thousands upon thousands have activated this service and reaped its benefits. CloudFlare promises to “supercharge your website” at no cost! Which sounds great, but… what exactly does it mean? Here’s 5 simple reasons that CloudFlare is so...