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HostPapa Blog / Marketing (Page 10)
A Marketer’s Guide with Tips & Examples
26 Nov

Squeeze Page: A Marketer’s Guide with Tips & Examples
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This is a guest post by Alisha Shibli. Alisha is a Senior Content Marketing & Communication Specialist at Radix, the registry behind some of the most successful new domain extensions, including .STORE and .TECH. You can connect with her on LinkedIn and Twitter.  The definitive guide to understanding the benefits and purpose of a well-designed and powerful squeeze page to obtain useful user data. Marketers are forever on the lookout for innovative ways to capture user data to widen their customer base. After all, in the highly competitive and numbers-driven online business environment,...

Make Your Pop-Ups User-Friendly
22 Nov

Make Your Pop-Ups User-Friendly
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Getting mad at web page pop-ups is something all of us have done at some point. Those pesky, in-your-face marketing pitches are universally disliked. Nevertheless, they can increase conversions if used properly. This article will explain how small business owners can use pop-ups to increase conversion while not putting off users. We'll start with an attempt to resolve a common point of confusion—how can something as generally disliked as pop-ups be useful in converting visitors into customers? The answer comes down to restricting pop-up usage to two specific scenarios and putting a...

What Internet Cookies Are and How They Can Help Your Business
19 Nov

What Internet Cookies Are and How They Can Help Your Business
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Internet cookies are used behind the scenes to enable many standard website features. What's more, the data gathered by cookies allows site owners to analyze how visitors interact with their site, then make changes that increase site performance and provide a better user experience. This article will explain exactly what internet cookies are and how they are commonly used, delving into some of the typical ways that cookies can help small businesses.  While cookies are an integral component of normal website functionality, they often involve collecting users' personal information, so we'll wrap...

Hello Bar: An Alternative To Annoying Popups On Your Website
15 Nov

Hello Bar: An Alternative to Annoying Website Pop-ups
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Many websites use pop-ups to display important messages and offers, but research shows that most users don’t like pop-ups. Thankfully, they aren’t the only way to communicate with your visitors.  A more laid-back and less intrusive option you can use in place of pop-ups is hello bar, also known as sticky bar. If you feel pop-ups may ruin the experience of using your website but you still want a method of displaying offers, announcements, and CTAs, then a hello bar is an effective alternative you can try. Pros and Cons of Using a...

Heatmaps: What They Are, How They Work & Why You Should Use Them
12 Nov

Heatmaps: What They Are and Why You Should Use Them
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Wouldn’t it be great to know why your website visitors click on one call to action button and not another? Wouldn’t it also be cool to analyze their behaviour so you can better understand design flaws or other problems? Or to know how many of your blog articles they read?  Heatmaps are the answer to many of these questions. Seeing information differently always works, and data visualization is something that has existed for decades. The purpose of heatmaps for websites is to understand information that otherwise would end up in a...

Why visitors leave your website
8 Nov

14 Reasons Why Visitors Leave Your Website
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In measuring website performance through tools like Google Analytics, there’s a metric called bounce rate. It reflects the number of visitors who visit your site and then leave after viewing only one page. Your site’s bounce rate can be a reliable indicator of whether your visitors’ first impression is good or bad. If your bounce rate is high, you will need to make some changes to your site. This article will explain the most common reasons why users leave a website prematurely. Corresponding with each reason, we’ve also provided some actionable advice about...