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HostPapa Blog / Marketing
7 Nov

Infographic: Mobile Optimization and Why You Need It
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In 2018, half of global internet traffic was mobile. If this alone isn't a reason enough for you to understand how important it is to have your website optimized for mobile, then perhaps knowing that Google will demote your website in search results for not being optimized, is something that will help get you there. Nowadays, mobile optimization is no longer something that would be nice to do some day. It's an absolute necessity if you are even remotely serious about your online endeavors. Simply put: you really don't have a...

25 Oct

WordPress: 5 Things to Do After You Post
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So you just published an article on your WordPress blog and believe your work is done - you couldn’t be further from the truth. In fact, your work has just begun: there are 346 million blog readers waiting to hear from you. Here are 5 things you can do to improve your WordPress articles’ reach:   Email your subscribers Your readers aren’t always checking your blog for new content, so you’ll have to let them know when new articles are posted. This is when an email blast comes in handy. Spread the word, but...

14 Jun

5 Tips to Get More From Your Call to Action
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*Buy now!* *Sign up today!* *Join our mailing list!* Blah blah blah...

3 May

Crowdfunding: Everything You Need To Know
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You have an idea for a book, movie, product, or game, but there’s only one problem. Where’s the startup capital going to come from? Crowdfunding has become a viable way to get started. In fact, it’s what most people turn to when they’re not interested in going to a bank or traditional investor. However, there’s more to it than simply posting a few lines on Kickstarter, a lot more.   What is crowdfunding? Crowdfunding serves as a way for entrepreneurs, small business owners and creative professionals to acquire capital by asking a collective...

29 Mar

How to Optimize Your Website Content for SEO
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So you’ve created some awesome content for your website, but you’re not seeing as many views or interactions with your work as you would like. Chances are you haven’t incorporated SEO (Search Engine Optimization) into your website. Research shows that 93% of online experiences begin with a search engine. If you aren’t properly tagging your work with the right keywords and terms then there is very little chance that your work is going to be seen. SEO can be a fickle beast to learn, but once you master it, your website...

Mastering Product Photography for Small Businesses
2 Feb

Mastering Product Photography for Small Businesses
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High-quality product photography can make all the difference when selling online. After all, you know that they say about first impressions. Would you ever buy a product without seeing an image of it first? No? Neither would the majority of people on the Internet. An image is the first thing that a customer will see when searching through an online store. It is what grabs a customers attention, so, as a small business, it’s important to master small business photography. In fact, studies show professional product photography can increase your...