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HostPapa Blog / Marketing
13 May

Everything You Need to Know About the 404 Page
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No website works 100% perfect all the time. It is inevitable, that your visitors will end up clicking on a link that’s broken or expired. When this happens, they will get redirected to the 404 page. The 404 page does two main things: It tells the visitor that they were successful in communicating with the web server, but the web server could not find the requested page. It prompts the visitor to go back to the working part of your website. This is why your website’s 404 page is extremely...

How to Build an Email List
26 Apr

How to Build an Email List
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Building an email list is the best way to create relationships with prospects. That’s because people will only subscribe to your emails if they want to hear from you! With a return of $44 for every $1 spent, email marketing remains the king of all marketing channels. So if you’re a small business, building an email list is probably the best marketing asset you can have for generating revenue in the long term. Think of it as your database of potential customers. It gives you the ability to reach the...

How to Get Quality Backlinks to Your Website
12 Apr

How to Get Quality Backlinks to Your Website
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Publishing fresh high-quality content is still the number one way to boost your site's SEO. The second-most important factor is having a great link network. A site with a large number of links from high-authority domains will rank higher than one with fewer backlinks, or with links from less relevant sites. In this article, we'll go over exactly what backlinks are, discuss how they impact SEO, and explain some ways you can build an effective link network. Let's get the ball rolling with a brief look at what backlinks are and why they matter. What...

How to write effective product and service descriptions
4 Apr

Infographic: Effective Product & Service Descriptions
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When it comes to the online world, the only way you can present your products and services in the most favorable light is through the descriptions that you write. They are your digital version of a sales rep. These descriptions tell the customer everything they need to know. If the person doesn't find the information they are looking for, a sale might not happen. Which is why writing effective product and service descriptions is so important. In this infographic, we go through the important matters you need to consider when creating...

29 Mar

How to Increase Your Newsletter Subscriptions
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Getting people to subscribe to your blog or newsletter is no easy task, in fact, it’s one of the hardest things a site owner has to do. Most people don’t trust newsletters, seeing them as spam, but that’s because most newsletters offer subscribers very little value. Today, we’ll show you how to create valuable blog posts and newsletters that will have your users eagerly anticipating your next installment. This should help you to get a much healthier subscription base for your blog or newsletter, which will lead to increased traffic to...

How to Create a Sense of Urgency on Your Website to Grow Sales
26 Mar

How to Create a Sense of Urgency on Your Website to Grow Sales
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This is a guest post by Anastasia Sviridenko   Anastasia Sviridenko is a content marketing specialist at TextMagic. When she's not working, you can find her sipping on cocoa in the nearest coffee place, or reading a book at home.   Creating a sense of urgency is an intricate part of online sales. A beautifully photographed and well-worded product listing or even simple consumer need isn’t enough. Even if customers look at a product on your website and decide they need it, they may figure there’s no rush, and put off the purchase until...