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HostPapa Blog / Marketing
3 May

Crowdfunding: Everything You Need To Know

You have an idea for a book, movie, product, or game, but there’s only one problem. Where’s the startup capital going to come from? Crowdfunding has become a viable way to get started. In fact, it’s what most people turn to when they’re not interested in going to a bank or traditional investor. However, there’s more to it than simply posting a few lines on Kickstarter, a lot more.   What is crowdfunding? Crowdfunding serves as a way for entrepreneurs, small business owners and creative professionals to acquire capital by asking a collective...

29 Mar

How to Optimize Your Website Content for SEO

So you’ve created some awesome content for your website, but you’re not seeing as many views or interactions with your work as you would like. Chances are you haven’t incorporated SEO (Search Engine Optimization) into your website. Research shows that 93% of online experiences begin with a search engine. If you aren’t properly tagging your work with the right keywords and terms then there is very little chance that your work is going to be seen. SEO can be a fickle beast to learn, but once you master it, your website...

Mastering Product Photography for Small Businesses
2 Feb

Mastering Product Photography for Small Businesses

High-quality product photography can make all the difference when selling online. After all, you know that they say about first impressions. Would you ever buy a product without seeing an image of it first? No? Neither would the majority of people on the Internet. An image is the first thing that a customer will see when searching through an online store. It is what grabs a customers attention, so, as a small business, it’s important to master small business photography. In fact, studies show professional product photography can increase your...

Creating the Perfect Holiday Newsletter for your Small Business
15 Dec

Creating the Perfect Holiday Newsletter for your Small Business

Creating the perfect newsletter for the holidays can be a great way to let your customers know what your company is up to and that you are thinking about them. The average opening rate for emails hovers a little over 20 percent, so you’ll have to customize your newsletter properly to make sure that a good amount of your audience reads it. One-third of email recipients open emails based on the subject line alone, which means it’s important to make the subject line something that readers will want to look...

Why Your Small Business Better Be On Snapchat
12 Oct

Snapchat: Why Your Small Business Better Be Marketing With It

If you don’t already use Snapchat while marketing your business, you should. While it began as a simple social media platform to share quick pictures and videos with friends and family, Snapchat has become one of the best ways to advertise to the growing demographic of millennials and young adults. According to Snapchat’s website, 41% of all 18-34 year-old's in the United States use Snapchat on a daily basis. On top of that Snapchat has reported that over 100 million people use the app every day and watch over 10...


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