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10 Significant Influencer Marketing Statistics From Last Year
6 Feb

10 Significant Influencer Marketing Statistics From Last Year

Influencer marketing has been an effective and oft-talked about technique for the past few years and it shows no signs up letting up. In fact, Forbes recently predicted a massive boom in influence marketing in 2017. This infographic from Mediakix does a great job of detailing some of the more appealing figures surrounding influencer marketing potential from last year. Influencer marketing involves marketing products and services to those who have a sway over the things other people buy. This market influence typically stems from an individual's expertise, popularity, or reputation. Influence...

Top 10 Digital Branding & Marketing Trends for 2017
12 Jan

Top 10 Digital Branding & Marketing Trends for 2017

Digital branding and marketing can be tough for small business owners. But as we sprint headlong into 2017, there are some trends that small business owners should certainly be aware of. The probing minds at the Borenstein Group, a Top Washington DC Digital Marketing and Branding Agency, have done the homework for you and compiled it into this amazing infographic. Cognitive insights derived from advanced analytics will help marketers better understand and predict digital behavior and GPS-Based SEO will overtake keyword importance as mobile dominates search results. Content Marketing will...

12 Mar

5 Analytics Tools Every Business Needs to Use

If you’re not analyzing your company’s performance online and off, you’re likely headed for periods of lower sales and meager profit margins. So when it comes to online analytical tools, there are five that every business should consider using, unless they want to fall behind the curve. These tools help analyze everything from the effectiveness of communication to search engine rankings. Google Analytics Google provides regular Internet users, businesses and advertisers a variety of search engine-related analytical tools. Perhaps the best known set of tools they provide is Google Analytics, which allows...

27 Aug

What do your brand colours say about your business?

There’s a reason why brands choose the colours they do, because it really does come down to look. A lot of research goes into the psychology of colours, and sometimes there’s a distinct advantage to using one colour instead of another. In our infographic, we’ll show you how specific colours are perceived and how you can choose the best colour to suit your business. Choosing your brand colours is one of the most important decisions you’ll have when it comes to branding your business. What colours do you think will work...

5 Apr

An Epic Showdown You Don’t Want to Miss – Email vs. Social Media

Last summer, we saw an epic showdown take place in an infographic we created that became quite popular online. On one side of the boxing ring was email marketing while on the other side was social media marketing. Many months later, the infographic’s popularity continues to grow. Email and social media marketing are the two most widely used marketing platforms for businesses today. So, it’s no surprise that many of you want to know which one deserves your marketing dollars. Both digital marketing platforms battled it out and threw some great punches!...


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