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HostPapa Blog / Business (Page 8)
7 Jul

5 Tips for Making Your Ecommerce Site Customer Friendly
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Launching and managing an ecommerce website can be overwhelming. With so many details to consider, it’s easy to overlook important aspects that are critical to the success of your site. Similar to a physical store, there are certain expectations that customers have when shopping online. If these needs are not met, your customers may not want to return to your site, or even worse, they could tell others about the poor experience they had. Here are 5 features to help keep your customers coming back for more. 1. Creating an appealing...

24 Apr

7 Innovative Internet Marketing Solutions to Give Your Business a Boost
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In today’s business world, Internet marketing plays a key role in the success of virtually every company. However, with many businesses using advanced marketing strategies, no longer is it enough to whip up a company page on Facebook, sign up for Twitter, or create a profile on LinkedIn. To be successful, you’ll need to be creative and you’ll need to invest some time in new marketing methods that may be unfamiliar. Read on to learn more about going beyond Facebook, Twitter and LinkedIn, with these seven key marketing tools to add...

18 Oct

Increase Sales Using Pinterest
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Do you have zillions of followers on Pinterest but haven’t seen any increase in sales? You’re not the only one. Learn how to make the most out of social marketing—before everyone else figures it out too. The same age-range (25-44) known for their compulsive shopping habits, are the overwhelming majority on Pinterest. Businesses have been quick to hone in on this, using the simple pin-boards as a free marketing device. Still for many businesses, the idea has yet to pay off, with loads of followers and nonstop pins, there’s still little...

31 Aug

5 Tips on Running a Fool Proof Email Marketing Campaign
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Fearing that email will soon give in completely to social media platforms, videos, and other methods of passing information, email marketers are chomping at the bit to refresh, reinvent, or even reiterate their email strategies. Even with Facebook and LinkedIn having their own branded messaging systems, businesses can still enjoy using their corporate email or domain-based webmail services to directly market their brands or send out company messages to create a stir among colleagues. To fully wrap your mind around email marketing, imagine how you react to various print ads that...