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HostPapa Blog / Business (Page 7)
27 Aug

What do your brand colours say about your business?
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There’s a reason why brands choose the colours they do, because it really does come down to look. A lot of research goes into the psychology of colours, and sometimes there’s a distinct advantage to using one colour instead of another. In our infographic, we’ll show you how specific colours are perceived and how you can choose the best colour to suit your business. Choosing your brand colours is one of the most important decisions you’ll have when it comes to branding your business. What colours do you think will work...

19 Aug

7 ways running a marathon is like running a business
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“It's not a sprint, it's a marathon” Sorry, but I roll my eyes when someone throws out that little cliche. I get the comparison -- presumably, the intention is to let me know that the task ahead is not going to be finished in an all-nighter or with a quick and clever solution – it's going to require careful planning, consistent effort and discipline, time and patience. But I just think: “Oh, man. A marathon. That hurts.” And then I cast my mind back to marathons I have run: the ups and downs...

14 Aug

10 Must-See Movies for Entrepreneurs
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Movies can be a great way of escaping the grind of everyday life, but some movies can provide much more than that. They can inspire us, they can teach us a life lesson, or they can stir up something inside of us that we didn't even know was there. That’s why sometimes watching the right movie can motivate you to complete that big project; or remind you why you left the “comfort” of 9-5 in the first place. The HostPapa resident cinephiles have been hard at work, and compiled a list...

19 Dec

Ways to Create Exciting, Unique and Memorable Content for Your Small Business
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When you hear the term content marketing, what do you think of? Possibly writing articles or posting blogs comes to mind, or maybe even designing a really cool infographic. You’re not wrong to think of these things. In fact, we always hear the same old argument about how we should be focusing on creating unique content like articles, blogs, and infographics to help build organic links and draw more customers to our business. But what if you’re a small business with a limited budget? Is spending time and money on writing...

30 Oct

Using Social Media & Powerful Online Tools to Build Brand Loyalty
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Remember life before the Internet? What about life before social media? It’s scary to think that these tools are not that old. It makes you wonder...

24 Jul

5 Ways to Bring Your Small Business Online
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Building an online presence from the ground up can be very intimidating for small businesses. Creating a Facebook page and Twitter account and calling it a day just doesn’t cut it in today’s competitive business world. Check out the following points on building an online presence for your own small business.

  1. Invest in a professional website.
    A lot of small businesses have a website but many can be outdated and poorly designed. Your website is a reflection of your business. Therefore, it’s worth it to invest in making it up to date and easy to navigate. Don’t forget to make your website mobile accessible as well. The mobile market is growing with more people visiting websites on their phones and tablets instead of on a desktop or laptop. As a result, it’s important to keep in mind important mobile aspects when designing a client-friendly website. Check out Responsinator. This tool shows how your website looks on different phones and tablets so you know exactly what customers see when visiting your site.