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HostPapa Blog / Business (Page 6)
10 Dec

10 Website Addons That Will Help Grow Your Mailing List
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Growing a mailing list is extremely important for growing a business. The more email addresses you have, the larger your potential customer base will be. Email marketing can be a powerful marketing strategy, but without a large mailing list, it won’t be effective, no matter how great your email is. Why? It’s all about your conversion rate - email recipients turned into buyers - which will almost always be far less than 50%. Most of the time it’s less than 10% and sometimes, marketers are even happy to receive a...

27 Nov

12 Tips – How to Write an Effective Business Plan for your Small Business
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Starting a new small business is exciting and every business owner has high hopes for a new, successful business. The first step to starting a new business is brainstorming ideas. Once you’ve decided on your idea, the next step is to create a business plan - this is a very important step. Every successful business started with an effective business plan. Not sure how to start? Don’t worry! We’re here to show you how with our 12 tips on how to write an effective business plan for your small business. 1....

12 Nov

Essential Tools for Your Home Office
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5 Nov

8 Google Chrome Extensions You Need for Your Small Business
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Are you a small business owner trying to find an edge through technology? Now more than ever, small business owners need to learn to use the tools available to them to their advantage. One way to do this is through the use of Chrome extensions. When you use the Chrome browser, you can add extensions to enhance your browsing experience and your productivity. Here are eight of the most essential chrome extensions for small business owners. Google Drive. Google is promoting its new "Drive" service as a comprehensive alternative to...

3 Sep

10 critical mistakes new entrepreneurs can avoid
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When you are starting your first business, there are a number of pitfalls that can stand in the way of your success. By knowing about these common mistakes in advance and deciding how to deal with them before they become problems, you can increase your chances of being one of the entrepreneurs who prevails. 1. Plunging forward without adequate research One of the most common mistakes new entrepreneurs make is having an idea and just plunging in. But, no matter how enthusiastic you are, if there isn't an audience for your idea...

27 Aug

What do your brand colours say about your business?
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There’s a reason why brands choose the colours they do, because it really does come down to look. A lot of research goes into the psychology of colours, and sometimes there’s a distinct advantage to using one colour instead of another. In our infographic, we’ll show you how specific colours are perceived and how you can choose the best colour to suit your business. Choosing your brand colours is one of the most important decisions you’ll have when it comes to branding your business. What colours do you think will work...