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HostPapa Blog / Business
14 Mar

Infographic: 6 Digital Marketing Strategies for SMB
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Small business owners have to wear many hats to keep their businesses afloat. That's why it is no surprise that in many cases marketing often comes as an afterthought, with more operational aspects getting prioritized. This is a big mistake. Regardless of how amazing your product or service is, without marketing nobody will ever know about it and nobody will ever buy it. Marketing is like a lifeline for most businesses. In this infographic, we outlined six essential digital marketing strategies for small businesses. Read the full blog post for more...

What You Need To Know About CRM Software
14 Sep

What You Need To Know About CRM Software
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What if I told you that integrating a CRM into your business could increase your revenue by 25%? If you’ve never heard of a CRM, you’d probably ask, what it is? If you have heard of it, you might be skeptical and wonder how this revenue increase is possible. Don’t worry, in this article, we’ll be covering both those questions and more as we take a deep dive into CRM software. “CRM” stands for Customer Relationship Management, and it is a set of online tools you can use to track and manage all...

28 Sep

An Intro To Google My Business and Local Search
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With the way business is conducted today, it is increasingly more important to have an Internet presence for your company, no matter its size. If no one can find your website, what’s the point of going through the hassle of building one? This is where local search comes in. Not to worry, Google My Business is here to ensure that your business is easily found through local search results. It will drive more traffic to your website and will make sure your customers find your company exactly when they are looking...

3 Aug

How G Suite Can Help You Grow Your Business
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Nowadays, business is conducted in the cloud. Even brand new businesses require basic cloud capabilities such as smooth mobile device integration, professional branded email, secure file storage that’s accessible from any computer, reliable calendar and contact management, and apps for staying in touch with team members and customers alike. According to a report conducted by Deloitte, 85% of small business owners reported that cloud technology enables them to scale and grow faster, while 66% said that the cloud allows them to outperform their competitors. Unsurprisingly, Google is leading the charge when...

29 Sep

Email 101: The Benefits & Risks to Email Marketing Selection for Small Businesses
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E-mail Marketing can be critical in helping a business grow. According to emailexpert.org the average return for every $1 spent on email marketing is $44.25. While that return can be exciting, it is crucial that business owners market their emails correctly. As email-marketing-reports.com reported, there are 247 billion emails sent every day, so it is important that emails stand out and go to the right people. Making the wrong choice when it comes to marketing e-mails can lead to a business's email being blacklisted and blocked. Joining forces with the...

23 Sep

Office 365: 9 Reasons to Choose a Business Premium Plan Over All Others
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Microsoft Office 365 is a service that provides businesses access to Office applications along with other productivity services such as, multi-device email sync and Microsoft Lync that are enabled over the Internet. HostPapa offers users three different Office 365 plans that are rich with features. HostPapa understands how difficult the selection process can be when it comes to buying services for your business. I bet you are asking yourself, "Should I choose the cheapest plan or the plan with the most features? Here are 9 reasons why HostPapa’s Office 365...