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Welcome To The HostPapa Blog!

Here you’ll find all sorts of super useful information for making the most out of your web hosting experience
as well as countless tips and tricks for small business owners, freelancers, digital professionals and online entrepreneurs.

How To Use Instagram To Improve Your Company’s Marketing
10 Nov

How To Use Instagram To Improve Your Company’s Marketing

With over 300 million daily active users, Instagram truly is a social media giant that any business would be crazy not to use for marketing. It started as a simple photo editing and sharing app, but has since evolved into one of the most popular visual social community platforms in the world. In fact, Instagram grew so big that in 2012, when the app was still in its adolescence, Facebook bought it for record-shattering $1 billion. Today, anyone can take professional looking photos and videos with the free app by...

Mastering Small Business Customer Service in the Digital Age
2 Nov

Mastering Small Business Customer Service in the Digital Age

There once was a time when customer service only meant asking someone if they needed help finding the right aisle for an item. Then as products became more complex we started to see customer associates who would walk you through every feature of a product, like the blue shirted folks at Best Buy. Now the world sits in the middle of a digital revolution, and it’s the small businesses that are being left behind on the customer service front. Why is this the case? Well, not only do some small...

Top Beginner’s Tips for Small Business SEO
26 Oct

Top Beginner’s Tips for Small Business SEO

There are plenty of granular tasks that may seem daunting to small business owners including social media, web analytics, and content marketing — but nothing can be scarier than the big bad world of SEO (Search Engine Optimization). If you’ve got a website or an online presence at all, making sure you or your business shows up on the first page of search results can be do or die, and many small business owners don’t even know where to start. In addition, once you take the time to understand the basics...

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19 Oct

How To Stay Fit While Running Your Business

Almost 80 percent of North American adults don’t get the recommended amount of exercise each week, so here are some ideas on how to stay fit while running your small business. A busy work schedule has a lot to do with it. You basically walk to your car in the morning, walk from your car to the office door and then back again at the end of the work day. It can be even worse when you’re running your own small business, considering much of the grunt work is going to...

Why Your Small Business Better Be On Snapchat
12 Oct

Snapchat: Why Your Small Business Better Be Marketing With It

If you don’t already use Snapchat while marketing your business, you should. While it began as a simple social media platform to share quick pictures and videos with friends and family, Snapchat has become one of the best ways to advertise to the growing demographic of millennials and young adults. According to Snapchat’s website, 41% of all 18-34 year-old's in the United States use Snapchat on a daily basis. On top of that Snapchat has reported that over 100 million people use the app every day and watch over 10...

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6 Oct

How To Use Content Marketing to Boost Your Company’s SEO

You hear the term all the time: Content Marketing. But what does this generic sounding buzz word really mean? It’s an all encompassing phrase that tends to confuse people who read about it. But it can dramatically boost your company's search engine ranking (SEO) and help your business surge past your competitors. Essentially, it involves creating a piece of content and sharing it with your online network. The ultimate goal is other people seeing a piece of content and sharing it amongst their networks. This content-based, grass-roots marketing will improve...


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