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Welcome To The HostPapa Blog!

Here you’ll find all sorts of super useful information for making the most out of your web hosting experience
as well as countless tips and tricks for small business owners, freelancers, digital professionals and online entrepreneurs.

What Super Bowl LI Taught Us About Business Momentum
6 Feb

What Super Bowl LI Can Teach You About Business Momentum

Loosely defined, momentum is simply a mass in motion. But in the world entrepreneurship, business momentum is a powerful force, essentially characterized by a series of successes. Political candidates and sports figures talk about it all the time. They see it as a necessary force and a requirement for implementing a winning strategy. In fact, if last night’s Super Bowl taught us anything (other than the fact that Lady Gaga’s use of synchronized drone flight was brilliant) it’s that once momentum starts to build, just about anything can happen.   [caption id="attachment_1130"...

10 Significant Influencer Marketing Statistics From Last Year
6 Feb

10 Significant Influencer Marketing Statistics From Last Year

Influencer marketing has been an effective and oft-talked about technique for the past few years and it shows no signs up letting up. In fact, Forbes recently predicted a massive boom in influence marketing in 2017. This infographic from Mediakix does a great job of detailing some of the more appealing figures surrounding influencer marketing potential from last year. Influencer marketing involves marketing products and services to those who have a sway over the things other people buy. This market influence typically stems from an individual's expertise, popularity, or reputation. Influence...

How HostPapa's Server Health Team Protected Thousands of WordPress Users
3 Feb

How HostPapa Protected Thousands of WordPress Users

Thanks to HostPapa’s server health monitoring and automatic vulnerability patching, almost 200,000 WordPress installations on HostPapa servers were quickly and automatically protected against a severe content injection vulnerability earlier this week, ensuring that not one single HostPapa customer fell victim to intrusions.   Background: As part of a vulnerability research project, the good folks over at Sucuri have been auditing multiple open source projects looking for various security issues. While combing through WordPress, one of the largest open source content management systems on the market, they discovered a severe content injection (privilege escalation)...

Mastering Product Photography for Small Businesses
2 Feb

Mastering Product Photography for Small Businesses

High-quality product photography can make all the difference when selling online. After all, you know that they say about first impressions. Would you ever buy a product without seeing an image of it first? No? Neither would the majority of people on the Internet. An image is the first thing that a customer will see when searching through an online store. It is what grabs a customers attention, so, as a small business, it’s important to master small business photography. In fact, studies show professional product photography can increase your...

7 Must Have Tech Tools for Running a Successful Business
26 Jan

7 Must Have Tech Tools for Running a Successful Business

It’s always a good time to investigate the must-have tech tools for running a successful business, whether you’re running a 20-year-old organization or just launching a startup. It would take a book to cover all of the tech options out there, but we managed to narrow it down to seven tools that will help you optimize, organize, communicate and generate revenue. We even included some finance and website building tools in there.   7 Must Have Tech Tools for Running a Successful Business   1. Google Analytics A website is no good if you’re...

How Inbound Marketing Can Help Your Small Business
23 Jan

How Inbound Marketing Can Help Your Small Business

Since 2006, inbound marketing has been the most effective marketing method for doing business online. Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time. The folks over at The Whole Brian Group, a Michigan-based digital marketing firm,...


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