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Welcome To The HostPapa Blog!

Here you’ll find all sorts of super useful information for making the most out of your web hosting experience
as well as countless tips and tricks for small business owners, freelancers, digital professionals and online entrepreneurs.

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24 Aug

7 Steps to Secure Your Company Data

New customers frequently ask us about data security and data privacy, two topics that we at HostPapa take seriously. You don’t need an IT department to keep your information protected, but you do need to be aware of the many ways your data is vulnerable and how to protect them. I divide my advice into seven easy steps for you. First, let’s look at some numbers: ITBusinessEdge estimates that in 2014 nearly half of all organizations suffered a data breach – up 10% from the previous year. Nonprofit organization Online...

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29 Apr

Mobilegeddon is here – Have you done all that you can?

As a website owner you are probably aware that Google likes to shake things up every now and then. They famously give little warning before releasing game-changing updates, causing the web community to scrabble to make the required changes. Google has been warning webmasters for years about profound changes to mobile search results, but the latest changes are compelling and affect websites for big and small organizations alike. Released on the 21st of April 2015, Mobilegeddon – or Google Mobile Friendly Update – has cast large ripples across the SEO world....

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9 Apr

Measuring Customer Lifetime Value

Customer lifetime value and customer acquisition cost are the two most significant numbers to any corporate strategy. It's not enough to focus on single sales; a company that wants to truly build growth and stability needs to be able to build a relationship with their customer and understand the context of each sale. That being said, measuring customer lifetime value is no trivial task; it involves an incredible amount of data which needs to be meticulously tracked and analyzed. Calculating Your Customer's Lifetime Value Calculating your customer's lifetime value is fairly trivial:...

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25 Mar

Eight Top Tips on Creating a Strong LinkedIn Business Profile

LinkedIn is a must-have network for businesses and professionals alike, but a lackluster profile does little more than add your name to the virtual noise. Stand out from the crowd by following these tips for creating a profile that converts customers or attracts recruiters. Create a Strong First Impression Even online, first impressions are essential. The top of your profile should include your name and a professional image of yourself. Professional headshots are typically forward-facing on a neutral background, and you'll want to dress appropriately for your role. Depending on your niche,...

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12 Mar

5 Analytics Tools Every Business Needs to Use

If you’re not analyzing your company’s performance online and off, you’re likely headed for periods of lower sales and meager profit margins. So when it comes to online analytical tools, there are five that every business should consider using, unless they want to fall behind the curve. These tools help analyze everything from the effectiveness of communication to search engine rankings. Google Analytics Google provides regular Internet users, businesses and advertisers a variety of search engine-related analytical tools. Perhaps the best known set of tools they provide is Google Analytics, which allows...

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25 Feb

Your Go-to Guide for Increasing Your Conversion Rate

When it comes to increasing your website conversion rate, you've probably been bombarded with methods and strategies to implement.  And while some of them are effective, more than likely, the most of them render useless on a daily basis.  Fortunately, though, we have a simple go-to guide you can use that features 10 of the best ways to increase your conversion rate. 1) Display Content that Is Memorable If you want people to visit your site and remember who you are, thus sharing your postings with friends and family members, then you...


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