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The 5 Best Tools to Measure Social Media Success
12 Dec

The 5 Best Tools to Measure Social Media Success

Social media success can be hard to measure, especially for small business owners who may not be the most tech-savvy individuals. Regardless of your skills, social media has proven to be an incredibly important tool for businesses of all sizes. In fact, 64 percent of Twitter users and 51 percent of Facebook users are more likely to buy the products of brands they follow online through social media channels. Whether you’re pressed for time, don’t understand how certain content becomes popular or goes viral, or simply don’t like the idea...

How To Use Instagram To Improve Your Company’s Marketing
10 Nov

How To Use Instagram To Improve Your Company’s Marketing

With over 300 million daily active users, Instagram truly is a social media giant that any business would be crazy not to use for marketing. It started as a simple photo editing and sharing app, but has since evolved into one of the most popular visual social community platforms in the world. In fact, Instagram grew so big that in 2012, when the app was still in its adolescence, Facebook bought it for record-shattering $1 billion. Today, anyone can take professional looking photos and videos with the free app by...

Top Beginner’s Tips for Small Business SEO
26 Oct

Top Beginner’s Tips for Small Business SEO

There are plenty of granular tasks that may seem daunting to small business owners including social media, web analytics, and content marketing — but nothing can be scarier than the big bad world of SEO (Search Engine Optimization). If you’ve got a website or an online presence at all, making sure you or your business shows up on the first page of search results can be do or die, and many small business owners don’t even know where to start. In addition, once you take the time to understand the basics...

Why Your Small Business Better Be On Snapchat
12 Oct

Snapchat: Why Your Small Business Better Be Marketing With It

If you don’t already use Snapchat while marketing your business, you should. While it began as a simple social media platform to share quick pictures and videos with friends and family, Snapchat has become one of the best ways to advertise to the growing demographic of millennials and young adults. According to Snapchat’s website, 41% of all 18-34 year-old's in the United States use Snapchat on a daily basis. On top of that Snapchat has reported that over 100 million people use the app every day and watch over 10...

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29 Oct

Customer Engagement: 5 Reasons You Need a Blog for Your Business

Blogs are often looked down on as a place for amateurs to share their opinions on any topic. In actuality business blogging has become one of the most important marketing tools for any business. Blogging can be a great way to increase potential sales, customer interaction, and your customer base at a very low cost. Below are 5 reasons why you need a blog for your business: 1. Talk to Your Customers Blogging has become one of the best customer engagement tools out there. Readers can comment on your posts and you...

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25 Mar

Eight Top Tips on Creating a Strong LinkedIn Business Profile

LinkedIn is a must-have network for businesses and professionals alike, but a lackluster profile does little more than add your name to the virtual noise. Stand out from the crowd by following these tips for creating a profile that converts customers or attracts recruiters. Create a Strong First Impression Even online, first impressions are essential. The top of your profile should include your name and a professional image of yourself. Professional headshots are typically forward-facing on a neutral background, and you'll want to dress appropriately for your role. Depending on your niche,...


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