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Creating the Perfect Holiday Newsletter for your Small Business
15 Dec

Creating the Perfect Holiday Newsletter for your Small Business

Creating the perfect newsletter for the holidays can be a great way to let your customers know what your company is up to and that you are thinking about them. The average opening rate for emails hovers a little over 20 percent, so you’ll have to customize your newsletter properly to make sure that a good amount of your audience reads it. One-third of email recipients open emails based on the subject line alone, which means it’s important to make the subject line something that readers will want to look...

Why Your Small Business Better Be On Snapchat
12 Oct

Snapchat: Why Your Small Business Better Be Marketing With It

If you don’t already use Snapchat while marketing your business, you should. While it began as a simple social media platform to share quick pictures and videos with friends and family, Snapchat has become one of the best ways to advertise to the growing demographic of millennials and young adults. According to Snapchat’s website, 41% of all 18-34 year-old's in the United States use Snapchat on a daily basis. On top of that Snapchat has reported that over 100 million people use the app every day and watch over 10...

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6 Oct

How To Use Content Marketing to Boost Your Company’s SEO

You hear the term all the time: Content Marketing. But what does this generic sounding buzz word really mean? It’s an all encompassing phrase that tends to confuse people who read about it. But it can dramatically boost your company's search engine ranking (SEO) and help your business surge past your competitors. Essentially, it involves creating a piece of content and sharing it with your online network. The ultimate goal is other people seeing a piece of content and sharing it amongst their networks. This content-based, grass-roots marketing will improve...

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28 Sep

An Intro To Google My Business and Local Search

With the way business is conducted today, it is increasingly more important to have an Internet presence for your company, no matter its size. If no one can find your website, what’s the point of going through the hassle of building one? This is where local search comes in. Not to worry, Google My Business is here to ensure that your business is easily found through local search results. It will drive more traffic to your website and will make sure your customers find your company exactly when they are looking...

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29 Oct

Customer Engagement: 5 Reasons You Need a Blog for Your Business

Blogs are often looked down on as a place for amateurs to share their opinions on any topic. In actuality business blogging has become one of the most important marketing tools for any business. Blogging can be a great way to increase potential sales, customer interaction, and your customer base at a very low cost. Below are 5 reasons why you need a blog for your business: 1. Talk to Your Customers Blogging has become one of the best customer engagement tools out there. Readers can comment on your posts and you...

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29 Sep

Email 101: The Benefits & Risks to Email Marketing Selection for Small Businesses

E-mail Marketing can be critical in helping a business grow. According to emailexpert.org the average return for every $1 spent on email marketing is $44.25. While that return can be exciting, it is crucial that business owners market their emails correctly. As email-marketing-reports.com reported, there are 247 billion emails sent every day, so it is important that emails stand out and go to the right people. Making the wrong choice when it comes to marketing e-mails can lead to a business's email being blacklisted and blocked. Joining forces with the right...


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